Apple: form over function, its official
August 29th, 2008
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Wired Magazine have just published an article stating that Apple benefit a ton from its customers looking the other way when faced with problems. Indeed, the article has numerous quotes to support the view that Apples products are nowhere near perfect but customers live with them, warts and all.
From a business perspective, Apple are in a very enviable position. No company is perfect, but to have a loyal customer and partner base who live with the problems is a huge boon.
As a customer of theirs, I don’t cut them as much slack as others: I kind of think of their products as the puppy which chews the furniture – you get extremely annoyed but at the end of the day you don’t take it back to the store.